When searching for synonyms for the phrase "be sought," you may encounter various terms that convey a similar meaning. Some alternative phrases that come to mind are "be in demand," "be sought after," or "be desirable." These imply that something or someone is highly sought out by others, much like how a product or service may have a high demand in the market. Other possible synonyms include "be requested," "be needed," "be clamored for," or "be coveted." All of these phrases hint at the idea of there being a high level of interest or demand for something, whether that be an item, service, or individual.